Tag: Ethnic Brand Imagery

• UM Study Says American Indian Mascots Create Negative Stereotypes

  A study recently released by the University of Montana has determined that the use of American Indian mascots causes ‘detrimental societal consequences’.  Justin Angle, Associate Professor at the University of Montana School of Business Administration, along with researchers from the University of Washington and Washington State, said the study focused on Native American brand imagery.…

  April 18, 2016

  Article, Culture, Discussion, Sports

  American Indian Mascots, American Indians are “Warlike”, Atlanta Braves, Cleveland Indians, Ethnic Brand Imagery, Implicit Association Test, Native American Mascots, Negative Stereotypes, University of Montana, University of Washington, Washington State University